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The Fruit Pages is a typical specialty-content-site. This means that our highly specialized content provides a unique advertising opportunity for advertisers: they can place their message in quality, targeted content that is viewed by highly involved visitors -- so their message reaches the right person in the right context.

Quality Assurance
Because ValueClick Media takes care of all advertising on our site you can be assured that:
- Your traffic and impression levels are being achieved;
- Your advertising message is reaching the right audience;
- Your advertising investment is being well spent.

Target Audience The Fruit Pages
1) Demographics:

Gender
Geographic
Age
Female = 77%;
Male = 23%.
United States = 64%;
United Kingdom = 10%;
Canada = 8%.
Under 18 = 18%;
18-24 = 24%;
25-34 = 22%;
35-44 = 15%.
45+ = 21%.

2) Content Categories:
- Health & Fitness.
- Food & Drink;
- Education;

3) Shopping Behaviour:
- Over 60% of visitors shop online.

Geographic Targeting
Geo-targeting is the ability to deliver advertising messages to viewers in a specific geographic area. Geo-targeting can be as broad as a country - e.g. United Kingdom, to as narrow as a Metropolitan Statistical Area (MSA) - e.g. Boston.

Creative Specifications
- Leaderboard
- Skyscraper
- Pop-under

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